When a band goes on tour, they provide fans with a chance to experience the music they love, live and in the presence of other fans. A good concert can be simply sublime and leave you with a feel-good glow that lasts for days. Unfortunately, touring leaves a rather large carbon footprint. Adam Gardner, guitarist with the (awesome) band Guster, and his wife, Lauren Sullivan, started a foundation called Reverb to help offset the carbon footprint bands and fans leave behind.
“Reverb provides comprehensive, custom greening programs for music tours while conducting grassroots outreach and education with fans around the globe.” Working with bands like the Dave Matthews Band, Maroon 5 and Sheryl Crow, Reverb encourages fans to carpool to concerts, guiding people to Zimride, where people can find other carpoolers; they provide free hydration stations so people can fill up their re-usable water bottles, and encourage fans to be green with contests like the Greenest Fan Scavenger Hunt.
Reverb takes “…a positive “work-with” approach and believe that being green is not all or nothing; many people doing some things will have more impact than some people doing everything”. And that’s a great motto that we should all work toward.