Wet Basement Protection 101

After SandyWinter is here. In many parts of the U.S. that means snow, rain and combinations of the two. For homeowners in those areas that happen to be near a coastal zone, that can also mean basement flooding. While you may not be able to fight Mother Nature, there are steps to mitigate potential flooding.

For our flooring customers who have flooding issues, we recommend a proactive approach to stopping basement flooding. That can start with simple things like installing gutters and down spouts that move water away from basement walls.

Beyond simple steps like gutters, homeowners should have flooding devices such as a sump pump or back flow valve to keep water from backing up. For more serious basement flooding situations, homeowners should consider installing a sump pit drainage system.

A sump pit drainage system includes a sump pit, a sump pump, and a discharge pipe. The sump pit, set into the basement floor, collects water from the weeping tiles around your basement. The pump pushes the water outside your house through the discharge pipe. The sump pump discharge pipe should be far enough away from the house so that it drains somewhere onto your property where water can be absorbed—and not drain back into the house—such as the lawn or flowerbed.

The other part of being proactive about basement flooding is having flooring that can withstand occasional moisture and is easy to clean. Our FreeStyle & Place N’ Go flooring is one that’s been particularly effective for homeowners with basements in coastal zones, even though it was originally designed for commercial use.

One customer from Staten Island installed FreeStyle flooring in their basement just prior to Hurricane Sandy. The flooring not only survived being under five feet of water, but having sheetrock stuck to it.  And it still looks as good as new!

Said Loretta F.:

 FreeStyle flooring passed the ultimate test with Hurricane Sandy.  Five feet of water sat on the tiles and was later caked with sheetrock.  We completely removed the tiles, power washed and sanitized them, and then put it down again. Looking at the floors now, you’d never know it. On top of that, SelecTech’s customer service is wonderful.

SelecTech’s FreeStyle & Place N’ Go flooring employs a patented, interlocking flooring technology that installs directly on top of existing flooring—the no messy adhesives. So when weather events like Sandy cause flooding, clean-up is as simple as pumping out the water, removing the tiles, power-washing them and re-installing after both the tiles and basement floor dries.

FreeStyle & Place N’ Go tiles are made from 70 percent recycled materials and are 100 percent recyclable. Other features include: waterproof, anti-microbial chemical and stain-resistant composition; 10-mil wear layer with urethane/no wax finish; stays in place under 550 p.s.i. point loads; low noise; excellent underfoot; ADA slip-resistant compliant; and more. And Place N’ Go flooring comes with a 25-year residential wear warranty that is NOT voided by flooding.

Mother Earth to SelecTech: Thanks a million!  


The end of April has become synonymous with Earth Day. As a company that makes its tiles from 70 percent recycled materials (and are 100 percent recyclable), SelecTech typically doesn’t go out of its way to celebrate Earth Day. Why? Because being greener really is a 365-days-a-year job for us. Yet the recent holiday did give us cause to reflect on how green SelecTech actually is. Here goes:

  • In 2013, SelecTech recycled one million pounds of materials. ONE MILLION!

As impressive as that one year total might sound, it’s actually par for the course for SelecTech. Since we opened for business 12 years ago, SelecTech has recycled 13 million pounds!

Much of the credit for these recycling efforts falls with our SelectAgain™ Take-Back Program. With this program, SelecTech will buy back back product at the end of its useful life and/or from cutting waste and reuse it in the production of new products.


Certifiably Green – SelecTech Receives MAS Certified Green Designation 

SelecTech, Inc. recently received the MAS Certified Green® Certificate of Compliance for all our modular floor tiles. This includes SelecTech’s FreeStyle BioLock™, Freestyle Standard™, Freestyle ESD™, Place N’ Go™, SelecTile™ and SelecTile ESD™.


The MAS Certified Green certification is a registered trademark to delineate low VOC emitting products in the marketplace so that purchasers and specifiers of those products know that they can earn credits in sustainability programs such as U.S. Green Building Council’s LEED Rating system.  Materials Analytical Services, LLC, an independent provider of emissions product testing and certification of a wide variety of residential and commercial building products through the nationally recognized MAS Certified Green™ emissions testing program, issued the certification.

“You hear various vendors making claims of their product being green or greener, yet those claims are not always backed up with solid proof,” said Thomas Ricciardelli, president of SelecTech, Inc. “The MAS Certified Green certification means all our products meet the most stringent indoor air quality requirements.”

For information on the qualifications for MAS Certified Green® program, visit http://www.mascertifiedgreen.com

FreeStyle Flooring Available for $2.99 per Square Foot!



We’ve had an overrun of one of our popular commercial colors, Sonoran, and we’ve decided to make it available to our residential customers for the amazing price of $2.99 per square foot!

This beautiful color is neutral enough to fit in with most décor and will brighten up any room.

Stone - Sonoran

It has the same ease of installation and durability as our Place N’ Go flooring and this beautiful tile is slightly thicker than our Place N’ Go at 3/8″ thick.  It’s sold in boxes of ten and is in stock so you can have yours shipped to you within 1 week of placing your order!  Give us a call (508.583.3200) or drop us an email for samples!

Asthma, Allergies and Your Floors


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If you suffer from asthma or allergies, you probably already know that your environment is one of the key factors in triggering your symptoms.  And since Americans spend the majority of their time indoors, it’s important to know about the specific triggers your home or office might hold.

Because they are home to dust mites, carpets in particular can exacerbate asthma symptoms in those people that are allergic to the tiny bugs.  The EPA even says that “Exposure to dust mites can cause asthma in children who have not previously exhibited asthma symptoms.”

A better choice for flooring is a hard surface, but you still have to be careful of any finishing products that the flooring may have been treated with, as many finishes emit volatile organic compounds (VOCs).  VOCs are found in all sorts of materials and in varying amounts, and can irritate the eyes and airways.  VOCs generally dissipate within a few days, so when installing and for a couple of days after, open any windows and use a fan to get air flowing through the rooms. Flooring adhesives emit VOCs, too, so look for flooring products that don’t use any.  While you may not be able to find a product with zero VOCs, you can find products with low VOCs.

How do YOU assign value?


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A post at TreeHugger asks a good question, why do we assign monetary value to some things, but not others?  In particular, he asks why, when shopping for a new car, do most people put so much value on things like leather interior and stereo systems, but not so much value on how much impact the car and it’s use has on our environment.

As Sami Grover states, “The concept of value is almost entirely subjective”. The sad truth is that most people assign value based on what the market tells them is valuable.  So be a free thinker and choose for yourself what’s really important.  Do you want heated seats?  Or a cleaner planet for future generations?

A New Member of the Family…


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We at SelecTech have recently ushered Chris Hughes into our ranks.  Chris will be filling the role of “Inside Sales Manager”.

Chris has worked in the static control flooring industry for many years and is already proving himself to be a valuable addition to SelecTech.

“In his new role as Inside Sales Manager, Mr. Hughes will manage inside sales for SelecTech’s StaticStop ESD lines and will spearhead SelecTech’s new product launch of direct glue down ESD tiles known as FreeStyle CVT and EpoxyStyle ESD. Mr. Hughes will also be responsible for managing inventory, developing pricing strategies, and essentially expanding the StaticStop ESD brand “flooring footprint” nationally.”

Chris is a movie buff, family man, and all around great guy who is always quick to help a co-worker or customer.  Wilkommen, bienvenue, welcome!


New Dedicated Health Care Division – Custom Flooring to be Featured at Starnet Commercial Flooring Show


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SelecTech, a vendor partner of Health Care Institute, has recently launched a dedicated Health Care Division. We will showcase our new custom flooring for health care at the Starnet Worldwide Commercial Flooring Partner Trade Show April 26th in Palm Desert, CA.

We are the creator of the top performing, 70 percent recycled content, 100 percent recyclable FreeStyle commercial flooring line, as well as the FreeStyle ESD flooring line, which is renowned as an interlocking conductive flooring powerhouse that is essential to health care organizations utilizing electronic data. FreeStyle and FreeStyle ESD have been customized and are now available in new styles and colors specific to heath care organizations.

Using the concept of evidence based design, we took a number of health care issues into consideration during the design phase – from medical waste and infection control issues to workplace safety issues, noise and injury reduction issues. Revenue stream is also a major consideration to many health care facilities, as they are unable to shut down for renovations. The unique interlock system on SelecTech’s flooring products enable floors to be installed quickly, at a much lower cost, without adhesives, and without a lot of costly downtime or disruption. For these reasons, our solutions provide significant value to many health care organizations including independent clinics, private medical practices, academic medical centers, hospitals, surgical centers and retirement facilities.

FreeStyle flooring can help contribute to LEED points and is 100 percent “cradle-to-cradle recovery”, meaning that SelecTech’s products are 100 percent recyclable back into new Freestyle flooring.

Health care industry clients that utilize SelecTech’s flooring include Kaleida Women’s and Children’s Hospital, GlaxoSmithKline and BC Biomedical Laboratories.

To learn more about our FreeStyle and FreeStyle ESD flooring for health care, visit http://www.selectechinc.com

It’s Easy. Simply Place N’ Go. New, Improved “Green” Residential Flooring


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Our Place N’ Go interlocking flooring solution has been improved!  Now it’s thinner, lighter and even simpler to install, resulting in a beautiful, seamless finish.  Homeowners can obtain a high quality, affordable, durable floor that can be installed in less than a day.

ImagePlace N’ Go flooring is a “green” solution that enables homeowners to easily install new flooring over a variety of problem subfloors, including old basement floor substrates.  Made with a resilient recycled plastic that resists moisture, Place N’ Go flooring tiles are most commonly used in laundry rooms, basements, game rooms, family rooms, home offices, kitchens, home gyms and bathrooms.  For homeowners with wet basements, Place N’ Go is an ideal solution as the tiles may be removed, allowed to dry out and replaced once the floor is dry.

No Glue, No Nails, No Underlayment

Place N’ Go flooring solution is now even easier to install and does not require messy adhesives, underlayment or padding.  Place N’ Go flooring provides a simplified and convenient installation process that translates into quicker project completion.

Committed to Changing the Flooring Industry & Helping the Environment

Place N’ Go has one of the highest recycled contents (78 percent) of any decorative flooring product, and it is 100 percent recyclable back into new Place N’ Go products. Better still, the interlocking system eliminates the need for adhesive and the VOC’s that come with them.


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